The 10X Rule: The Only Difference Between Success and Failure Hardcover – April 26, 2011

10X Rule Book ReviewGrant Cardone writes a game changing book, this book is great for entrepreneurs and sales teams. The book talks about talking massive actions, aligning your goals with other goals. It is a highly motivational book and I would recommend anyone reading this to read it like a text book. Reading once through is not good enough. I see a possible book sequel with proper in-depth tools and tips.The 10X Rule book talks about:1. The 10X Rule§ You must set targets that are 10 X what you think it will take to accomplish.§ Massive thoughts are followed by taking massive actions, operating at 10X levels.Grant Cardone says that people generally do not take enough action, let alone massive actions. People are generally setting targets that are too low and not exciting, spending time competing and not dominating. 10X rule says do 10 actions and set targets 10 times higher than you first imagine.2. Why the 10X Rule Is Vital§ Never reduce a target. Instead, increase actions.§ Any target attacked with the right actions in the right amounts with persistence is attainable.Grant talks about the more actions you take, the better chances of you getting "lucky".3. What is Success?Success is important. If you quit caring, then you quit winning; quit winning long enough, and you will just plain quit.4. Success is your duty.You must constantly demand success as your duty, obligation, and responsibility.5. There is no shortage of success.You must rid yourself of the concept of success can be restricted in any way. Operating under this notion will hurt your ability to create success for yourself. Being dependent on only a single thing or person for success will limit your chances of achievement.6. Assume control for everythingSuccessful people accept very high levels of accountability for creating and having success for themselves and even for failing to do so. Successful people hate the blame game and know that it is better to make something happen good or bad than to have it happen to you. In other words be proactive and not reactive.Anyone who uses blame as the reason why something happened or did not happen will never accumulate real success in life and only further his or her status as a slave.To get where you want in life, you must adopt the view that whatever is going on in your world (good, bad or nothing) is something caused by you.7. Four degrees of action§ Do nothing§ Retreat§ Take normal levels of action§ Take massive action.Massive action is actually the level of action that creates new problems. Until you create problems, you're not truly operating at the forth stage of action.8. Average is a failing formulaThe addiction to average can kill the possibility of making your dreams a reality. Operating at average levels doesn't work in any area of life. Most businesses fail because they are unable to sell their ideas, products, and services at prices high enough to sustain the company and fund its activities. The company isn't able to collect revenue in quantities great enough because the people with whom the company has been built - employees, customers, and vendors - also take only average amounts of action.9. 10X GoalsHere is what Grant describes as the method of setting 10X goals:§ Set 10X targets§ Align them with your other purposes§ Write them down everyday: when you wake up and before you go to sleep.We have been warned against setting goals "too high". The reality of that if you start small, you are probably going to go small. Many people bail out of projects when they experience any kind of resistance; their goals are not big enough. Grant talks about the importance of aligning goals to other goals to fuel will power, energy and dreams. Grant talks about never set small, attainable realistic goals , instead set unrealistic goals.10. Competition is for sissesGrant talks about never make it your goal to compete. Instead, do everything you can to dominate your sector. This means doing things that your competitor refuses to do.11. Breaking out of the middle classGrant warns about the middle class being the most suppressed, restricted, and confused socioeconomic demographic in the world. Those who desire to be a part of this is compelled to think and act in a certain way where "just enough" is good enough and a reward. The idea that one would only have enough to be "comfortable" or "adequately satisfied" is a concept has been sold by politicians, media, educational system to inspire entire population "to settle" instead of striving for abundance.12. Obession isn't a disease. It's a gift.Most people make only enough effort for it to feel like work, whereas the most successful follow up every action with an obsession to see it through to a reward. It is vital to go for a bigger goal if you wish to see 10X results.13. Go "All In" And Overcommit"Grant talks about overcommitting your energy, resources, creativity, and persistence. Know that you are "all in" on that particular activity, everytime you take action everyday you are in business.14. Expand, Never ContractContracting is a form of retreating, it violates the concept of the 10X rule. You have to take massive action.15. Burn the place downOnce you take the 10X actions, don't stop, keep the momentum going. Grant talks about the importance of staying committed.16. Fear is the great indicatorFear means you are doing what's needed to move in the right direction. Without "fear", it means you are only doing what's comfortable for you now.17. The myth of time managementGrant talks about jotting down your time-wasting activities. Most people work just enough to make it feel like work, whereas successful people work at a pace that gets satisfying results that work is a reward.18. Criticism is sign of successCriticism precedes admiration, goes hand in hand with success.19. Customer satisfaction is the wrong targetCustomer satisfaction is the wrong target, increasing customers is the right target. You will first have to get the customer first and satisfy him/her later. That means, you have to increase sale.20. OmnipresenceCoca-Cola, McDonald's, Visa, American Express are some companies that you see everywhere. It is vital to be omnipresent in your industry if you wish to stay ahead.21. ExcusesExcuses are never the reason for why you did or didn't do something. They are just a revision of facts that you make up in order to help yourself feel better about what happened (or didn't).22. Successful or Unsuccessful?Grant talks about a list of things successful people do:§ Have a "Can Do" Attitude§ Believe that "I Will Figure It Out"§ Focus on Opportunity§ Love challenges§ Seek to solve problems§ Persist until successful§ Take risks§ Be unreasonable§ Be dangerous§ Create Wealth§ Readily take action§ Always say "yes"§ Habitually commit§ Go all the away§ Focus on "Now"§ Demonstrate courage§ Embrace change§ Determine and take the right approach§ Break traditional ideas§ Be goal oriented§ Be on a mission§ Have a high level of motivation§ Be interested in results§ Have big goals and dreams§ Create your own reality§ Commit first - figure out later§ Be highly ethical§ Be interested in the group§ Be dedicated to continuous learning§ Be uncomfortable§ "Reach Up" in Relationships§ Be disciplined, create successful habits23. Getting Started With 10XGrant talks about§ Not reduce your goals as you write them.§ Do not get lost in the details§ Ask yourself "What can I do today to move me forward towards these goals?"§ Take whatever actions you come up with, regardless of what they are or how you feel§ Do not prematurely value the outcome of your actions§ Go back each day to review the list

This book somehow managed to light a fire under me while telling me all the things I usually don’t want to hear, i.e., the hard truths most people don’t like to hear. While I am relatively new to sales (not even 1 year in yet as I write this), this book definitely applies to all vocations and areas of life for everyone. It actually made me want to give 10X and then some, and I can already see amazing results in my confidence and productivity just after reading this book, thanks to Uncle G’s 10X genius!

This book is a great gift to give to a young ambitious person. It is also great for sales people or for even a season business person who needs some additional tips and reminders about hard work and perseveranceThis book outlines great concepts of what it takes to become successful

Part 1 (Book Review)The book is a great place to start in shifting your mindset from being your typical average joe to a person of great aspiration. It explains the principles needed to conquer seemingly impossible tasks with the right approaches needed to take in order to make those dreams a reality. Grant Cardone is a very well respected entrepreneur and author who has created a very easy and clearly laid out book that gives you more then enough valuable information on how to pursue your goals, overcome obstacles, standout from your competition, and continuously motivate yourself in the idea that is the “10x Rule”. In the book Grant also uses his real life experiences as examples to help drive each principle made home by including (but not limited to) his thought process, attitude towards the situation, immediate problems he faced, and more, to help bring you to the reality of the problems you may very well come across on your journey to success as well. The book is very straight forward, going right into the main ideas and principles set fourth and doesn’t leave a whole lot of room for undesired fluff, with a very nice ending to the book being a summary of how Grant has used all these same principles in his life to achieve success. All in all i give the book 4.5 starts for its ability to get right to the information, thoroughly explain the principles needed to have a 10x mindset, and gives you personal examples of the 10x rule being applied in Grants own life and how you can apply it to yours, now its just time for you to start getting your 10x life going!Part 2 (Key Takeaways)* Success is your Duty, Obligation, & Responsibility* Your success is not limited because of someone else’s success* Success does not happen to you, it happens because of you* Take massive action* Average is a sure sign of failure* Dominate competition* Commit first, Figure out later* Obsession is an asset* Always expand* OmnipresencePart 3(Apply to Yourself)This is an easily apliable skill set that can be used in any aspect of your life from work, to relationship, to personal achievement, there is nothing that the 10x rule can not be applied to to start helping your life out, especially if you are someone with big goals! The idea is to redefine success as you know it, figure out what it is you truly want in life and begin deploying a 10x mindset to achieve that desired goal! By breaking up a big goal into smaller, more manageable tasks you are able to take massive action in seemingly simple ways while being able to avoid burnout or having it consume to much of your time. You want to set BIG & OUTRAGEOUS goals to keep yourself from losing motivation as well, while remembering that it is in violation of the 10x rule to work at or below the “average” level. Shoot for OBSESSION when committing to a new goal, being obsessed helps move the pendulum that is you taking massive action towards that goal and with the added mindset that success does not happen to you, it happens because of you, you will be empowered to take control over your life, change the things you wish to be changed, improve the things you want improved, and it will be because of all but four words… THE 10X RULE!Part 4 (Author)Grant Cardone is a New York Times bestselling author and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Cardone is a savvy private multifamily investor and holds a portfolio of over 3,800 apartment units throughout the U.S. with transactions valued at over $500 million. As CEO of the #1 Sales Training Platform in the World, Cardone consults with Fortune 500 companies and customers such as Google, Northwestern Mutual, Morgan Stanley, and more. He’s a Top 5 Social Media Expert and one of the Top 10 Most Influential CEOs today. He is also the Executive Producer and star of two reality TV shows, and creator of the first online entrepreneur and business TV network, Grant Cardone TV.

Grant Cardone spells out a winning business strategy. Setting high goals, then working hard to achieve them is a far better plan than most people have. His thoughts on dominating one's sector, and the addition of exercise questions at the end of every chapter are a testament to Mr. Cardone's research, quality of material, and novel ideas to keep the reader engaged. The only minor drawback is Mr. Cardone's sarcastic manner of communicating. That aside, this book is a valuable resource for any business owner.

Great book that helped me expand my business.