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Seth Godin is the founder of the Direct marketing company, Yoyodyne Entertainment, Inc. and author of several books on marketing and business. His best known book is probably "Permission Marketing: Turning Strangers into Friends, and Friends into Customers". Godin's basic philosophy is that marketing is about creating a relationship with your customers, and that businesses need to focus on creating trust and loyalty, rather than just selling products. He is a strong advocate of using the internet to build relationships with customers, and has written extensively on the topic. Godin's books are very popular with small businesses and entrepreneurs, as they offer practical advice on how to market effectively on a limited budget. His ideas have also been influential in the development of social media marketing.

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