If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

This book by Dr. Rob Adams will provide you the insight you need to build stuff that customers will actually pay hard earned money for.In this important book, Rob Adams discusses market validation or the process in which entrepreneurs and intrapreneurs validate the quintessential product idea before pushing forward and releasing it to the market. The risk of not following Rob's advice is to build and ship products that MAKE NO MONEY. Often the excitement of building something cool can give way to the cold, harsh reality that no one wants it! Market validation is about finding out this important fact before spending and investing enormous amounts of energy and resources on building an unwanted product.The market validation process is broken down into an easy-to-remember 3 step process - Ready, Aim, and Fire. The Ready stage asks the potential product producer to complete a back-of-the-envelope validation to prove that a market exists and is ripe for your product. The Aim stage asks the entrepreneur to dig a little deeper and interview potential customers to determine if they have a real pain or need for your product. Lastly, the Fire stage takes what you learned in both of the two prior stages and uses it to quickly build a minimum feature product that will satisfy the needs of your target market segment.I am a new entrepreneur and learning the ropes. I feel this book will be a good starting point for anyone with an idea and the desire to learn. I feel so confident that I am taking Rob Adams advice to heart and implementing it in my own entrepreneurial efforts. Followers of the Lean Startup (i.e. Running Lean by Ash Maurya, The Lean Startup by Eric Ries) will see similarities between Rob's approach and the approach advocated by Lean Startup.I definitely recommend this book for any entrepreneur or intrapreneur looking to get his or her idea off the ground and into the hands of real customers!

This book is a great companion to the Strategyzer book series. Going into this book I had already read Clayton Christensen as well and I still got a lot out of this one.The book is a little bit dated(published in 2010) but overall it's still relevant for the 2020 business landscape. I also found the writing a bit dry(even compared to other business books) but at least the author gets to the point pretty quickly.

This was recommended by a friend, who knows that I have an idea for a new startup which I am pursuing. I'm very grateful that she recommended it, because it has really given me a very clear idea of how to best test my business concept before going too deep into it and wasting time and money. I HIGHLY recommend this to anyone with their own plans to start a business, or people with a managerial or marketing job.

Adams is a great writer and the subject is well organized. The book emphasizes the simple truth that the only way to find out what customers "may" buy is by digging down into the pain they are experiencing and working with them to deliver a product that addresses that pain in a timely fashion.The focus on keeping perspective (not deluding yourself) and on failing early are appreciated. There is always a tension between persistence and knowing when a project/product is going no-where.While we could all use an "easy" solution, the message is clear. It will take many hours of seeking out people with needs, soliciting feedback, and building an on-going partnership with them; and this through-out and after the initial development cycle. Adams is blunt about the number of contacts required per nugget of truth. This is work!

This book is absolutely phenomenal at touching on the necessities that any new business needs to take into account when launching a new product or service. The author touches on the processes needed to thoroughly and uniquely understand your market (which is essential when developing your competitive advantage). The only drawback that some readers may find with this book is the lack of detail in some areas. HOWEVER, this book is not meant to be a textbook with a specific focus in one area of business study.On a side note, this book perfectly compliments his earlier book "A Good Hard Kick in the Ass" which i have not reviewed for amazon because I read that book a while back.5 Stars!

Dr. Adams has done a great job in laying out a step by step process for launching a new product that helps eliminate the irrational decision making chain that so many businees people fall into when taking a product to market that they are so heavily emotionally and financially invested in. Sorry to say, our company had been a long time practitioner of the "ready, fire, fire, aim" methodology, but fortunately was able to apply a number of the steps in this book to the recent acquistion of a competitor.

This book has made a reasonable attempt to make the reader think about the factors involved in making their software product a better success. However, the book does not give a clear way of measuring, calculating, or even estimating the probability of succeeding their product in the marketplace through some quantitative techniques. I got that impression because the book has zero pictures and zero tables. Author needs to rewrite second edition with one picture and one table at the end of every one of the 26 chapters to make this book a great use for the entrepreneurs on the street.

Great book! If you're looking to start a business this book gives you an understanding of what should be done first. This is NOT the nuts and bolts of starting a business, but, instead, the information (and steps you should take) that will help you determine if your business will be successful. Sometimes people get sucked into their ideas and think they can never fail, this book tells you how to test your beliefs.

This is a MUST-READ if you're building a product; software or hardware. And if oyu ever get a chance to spend any time with Rob Adams, it'll be worth every penny.

(Reseña en ingles porque es un libro ingles) This is the best book about market validation that I've ever found. It's a science that you can learn and this book is the best place to start.... If you ever want to launch a product of any kind, you need to understand market validation to de-risk your project as much as possible. Start with this book. Good luck!

Great read.