Marketing Analytics: Data–Driven Techniques with Microsoft Excel

Very well organised. Real life scenario based practical book. Highly Recommended

Ottimo libro che riesce a spiegare concetti di statistica applicata al marketing in maniera non superficiale . Consiglio a tutti quelli che vogliono approfondire argomenti di analisi di marketing sopratutto legate al forecasting, serie temporali e funzioni tra variabili di marketing. Tutti gli esercizi e esempi sono su excel rendendo questo strumento accessibile a tutti.

love the book, it arrived really quickly as well. thank you :)

It's not easy wading through the concepts, but its definitely worth it. The exercises are interesting and challenging, and if you do it right you'll internalize the material. I have some of his other Excel manuals and as a marketer, this one is easily my favorite. The only downside is the author skipping past some procedural details that I have now become prepared for; basically, if you look at the exercise, think about how you will do it before you read the instructions because you'll know when there is a minor omission. I still give it 5 stars because of the quality of the supplemental materials and applicability to the marketing field.

Un livre pour ne pas parler de marketing mais pour en faire...ça change des livres habituels aux jolies photos mais qui sont infoutus d'expliquer par exemple:comment se servir des différents types de variables pour segmentercomment sont obtenues les cartes perceptuelles qui semblent tomber du ciel.Un must pour déniaisé son marketing.