Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

I read Rob's book on naming in two nights (i never get through books that fast), such an easy and informative read. It’s helped bring clarity to the process. Thank you.Highly recommend anyone other company owners or brand strategists have it on the shelf. You'll be reaching for it when you're naming something, anything!

I’ve been working in brand for over 20 years, and the thing that always brings a shiver to my spine is naming. It’s not that naming is the worst thing in the world, but it can feel like it sometimes if you’ve got the wrong client.Anyway, I read this book with great interest and I found it to be a very helpful guide to naming. It outlines an approach similar to the one I’ve arrived at after decades doing this, but even for me there are moments in here that I’m going to bring into my work.A cracking book on naming, and a helpful guide to the process. Highly recommended to anyone who needs to name anything.

Thinking of a name for a new business is challenging but also very fun. If you're in the same situation then I would highly recommend reading this book as it's been really helpful for me on several projects. I'm already using it as a reference for a third time!

I cannot give enough praise and credit to this book for quickly providing the "naming education". I needed to execute a large rebrand project for a client. Not only was I working on a short timeline but I needed to lead the messaging, renaming, and design process with confidence to build this new brand. I literally read this book in 3 days and implemented the strategies (almost to the tee). Needless to say, the results were phenomenal and the client was happy with the new name and transformed brand. We completed the entire naming process in warp speed—two and a half weeks, which is insane.This book is an absolute gem; I highly recommend it to anyone who will engage in a formal naming process and needs step-by-step instructions on how to do so. Renaming a company (especially a large, established one) needs a solid creative, tactical and legal strategy. This book teaches all of that eloquently and can be practically applied to real-world scenarios.

A proper way to come up with names and strategies what matter the most in brand naming. Too expensive

Brand Naming provides a straightforward methodical approach to developing a name, clearing it through trademarks, and deciding which name is best. Rob Meyerson decodes a task that is seen as time consuming, expensive, and frankly beyond the reach of common people into a simple step-by-step process that anyone can follow to achieve an outstanding result!Brand Naming is the book I wished I’d had when I started my name development business in 2008. Full disclosure: I am a professional name developer (NameFlash). Understanding the process of name development that is detailed in this book would have saved me thousands of hours of “trial and error” in developing my own approach to naming. While there is some information in this book that seems to be targeted to a professional name developer, such as how to present names, in general the approach to naming is helpful to all who need to develop a name for their business, product or service.

I picked this book up because I needed to craft a brand name. I had a gut feeling of where I needed to start but i didn’t have a clear process to figure it out.Working through this book, i was able to crack it. But most importantly, i came away with a repeatable process to handle this need in future (which is the real value add for me). That’s how practical this book is.It works. Pick it up & try it.