amika normcore signature shampoo

I’ve been using this shampoo and conditioner for over two years, and it’s been a game changer. My hair has never felt cleaner, healthier, or had this much volume. I used to struggle with greasiness from other brands, but not with this one. It smells amazing (I’ve received multiple compliments from friends and family), and it’s well worth the price. We even have it on monthly subscription for our household—can’t recommend it enough!

I really love the quality and smell of this shampoo! I wish it costed less but I only use a tiny bit at once. Recommend!

I have never experienced a shampoo like this. As soon as applied it made my hair feel so clean and soft and the rinse out made it even better. I’ve had Moroccan oil and kerastase and they did not make my hair feel this good.I have fine hair but a lot of it. I was looking for a shampoo to remove any build up and make my hair style nicely and this did the trick. I paired it with the amika volume conditioner.

This is my favorite shampoo! It smells amazing, I can still smell it at the end of the day. It also makes my hair feel less weighted down and it styles the way that I want it to without a lot of fuss. I truly recommend it to anyone that I talk to.

No noticeable change to hair; would not buy again but may be a good fir for others! I also do not like the smell, smells like Country Girl from Bath and Body

Nice sent arrived quickly just what I wanted

This smells great! I noticed a difference the first time I tried it! I’ll be buying this product from now on!

Loved this shampoo at first, but after using it for the pasted seven months since July 2024 now not so much and here’s why:One it’s not valued for your money:I live in Pullman Washington which is very hot in the summer and spring time, which is why I got this shampoo and conditioner cause I got worried about my hair getting damaged from the massive heat. So I got the 64oz shampoo and conditioner in hopes of the product will be valued for my money, now I have a receding hairline after seven months of using the product; which is very disappointing I still have the full thickness of my hair but if I keep using this shampoo product my hair will probably most likely be thinning by the time next winter will arrive in 2025.Two shampoo quality is okay but not the greatest:First wash is wonderful I get the hair softness it needs eventually after the first wash, day three my hair doesn’t feel like it’s getting the nutrients it needs and I try to wash my hair every two to three days. Moisture level is great for the first day, but like I said I feel like my hair isn’t getting the nutrients it needs maybe it’s because I’ve been using it throughout the winter. Day three of not washing my hair, my hair feels: dry, dull, a receding hairline, which I’m not happy about to say the very least. My hair doesn’t get oily in the winter time, yet in the summer/spring time it does it get oily due to the hot weather in Pullman Washington.If you do live somewhere where it has all four seasons, I’d suggest you to use this product for the massive hot summer/spring time and if it’s fall/winter I’d recommend to switch it up for the winter months till it feels warmer outside. Most of all I’d rate this product 3.5 stars which is very disappointing, because I had high hopes for this product and maybe it’s because I need to switch it up for a different Amika product or a different hair brand. I hope this review helps in making your decision for your hair!