Cleanse and brighten your blonde highlights with John Frieda Highlight Activating Shampoo. This Highlight Activating Shampoo, gently removes dark, dull build-up, so you can reveal a full spectrum of blonde tones. Suitable for use on natural or color-treated hair and for use on highlights & lowlights. Satisfaction Guaranteed. Limitations may apply. CLEANSING COLOR PROTECTION - Reveal natural-looking blonde shades and tones while cleansing and nourishing blonde hair. NATURAL OR HIGHLIGHTED HAIR - Carefully formulated shampoo for natural or highlighted hair FOR LIGHTER BLONDES - Maintains and enhances color for blondes while revealing a multi-dimensional range of tones and highlights. Removes dull, dark build-up for a brilliant shine. NEW VALUE SIZE - Get more for your money with 20% more shampoo in one bottle, for blonde color that lasts. SUITABLE FOR COLOR TREATED HAIR - John Frieda hair products have been developed suitable for use on natural, color-treated, or highlighted hair.
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