A Designer's Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients and understanding what they really need

Great and affordable

Moving my company to the next level and this book helps me explain the research process to clients. A good read for newbies and experienced people alike.

Fundamental reading for taking your design practice to the next level. Accessible, informative, practical.

I was delighted to finally get this book in the mail. The sample pages I've seen were beautiful and informative, and I felt this would be perfect for tackling the issues my workplace is currently facing.However I am very disappointed by the print quality. Floods of color and photos of people are all grainy. Moreover, there is a streak that runs through many pages in the same location. I've attached photos. Please also note the last image. I can't tell if it's a printing error as it's the only page with the sliver of an image cropped like that. I think the image is a continuation of the verso but it's hard to tell.So, if you aren't tired of looking at a screen by now, I suggest you get the Kindle version.Sadly, I may return the print copy. :(

Great book for school.

Great book, good price... arrived with the spine broken though from poor packaging. Not a huge deal, but could have been avoided with better packaging for transit. This book is a great resource book for designers!

Great book, great resource!

This book is something every designer should have on their shelves! An amazing and talented pair of authors.

I truly loved this book because educational programs often do not cover in detail the importance of research methods as designers. This book is a great resource for beginners and advanced designers to learn about the research process and tactics used to create effective designs. This book is one that will be beneficially throughout your career as a designer. This book provides great case studies and has amazing examples of how brands have used research in the creation of their design. From discussing audiences, demographics, competition etc. this book goes into great detail of the creative process of research that designers are required to do before producing work. Truly amazing! If I could find the older version in a sale/bargain section I would pick that one up too. truly one of the best books I have read on creative research strategy

Jenn and Ken have done a wonderful job updating their original effort. I have kept the original book on my desk since it came out–10 years. This revised edition will simply go right beside it. You may know all about design, or think you know. Ken and Jenn make it simple for you to recap and become better informed about your client and the decisions you make as a designer… kudos

This book is in a very good condition, will buy from this seller again. Thank you!

This is an excellent book! Very useful content and worth every penny. Vital for anyone looking to write a disitation or personal research project...

great book