E-Mail Marketing for Dummies
Description
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
Specifications
| Asin | 0470947675 |
| Dimensions | 7.25 x 1 x 9.25 inches |
| Edition | 2nd |
| Isbn 10 | 9783527302215 |
| Isbn 13 | 978-3527302215 |
| Item Weight | 1.25 pounds |
| Language | English |
| Print Length | 364 pages |
| Publication Date | January 1, 2011 |
| Publisher | For Dummies |
Reviews
User
A Well written and structured thorough guide.
Very full and thorough guide about Email Marketing. I admit that I didn't finished reading it but I learned many news thing from it and keep it by my desk for future reference. This book is not for "Dummies" at all - many full time experienced Marketing professionals and even seasoned Email Marketers will find it very useful and enriching.
User
Dummy doing E-Mail Marketing
I'm new to this form of marketing and it gave me not only a great introduction to this form of marketing, but also provides examples to go by. This book gives you the outline, the rest is up to your imagination and creativity.
User
Was Not What I Was Looking For
I was looking for a How To guide on creating/formatting, etc. emails in Constant Contact. This guide is promoting the idea of email marketing and strategies. I'm already using email marketing. I did not need to be sold on the idea. I need tips, tricks, tutorial on how to actual create, edit, etc. in Constant Contact.
User
Four Stars
still reading this book great book for new marketer wanting to learn about email marketing.
User
Great book. It's got the basics in there that ...
Great book. It's got the basics in there that you can build off of and it's organized really well.
User
Great.
I sure am glad I bought this book. It's aterrific read and has helped my business and e-mail strategy. Great!
User
One Star
Junk
User
great information. Easy to follow
great information. Easy to follow.
User
Five Stars
good clear content
User
Very Good Read
I'm pleased I chose this one above all that was available. Written so that it was easily followed and understood.
User
... kind of dummies since it does not contain much useful information sorry
It is for extreme kind of dummies since it does not contain much useful informationsorry
User
e mail marketing
despatched on time and in good codition a book that is written assuming yuo are going to use the likes of mial chimp
User
One Star
Out of date information
Common Questions
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