Logos that Last: How to Create Iconic Visual Branding Hardcover – 9 Nov. 2023

‘Logos that Last’ by genius designer Allen Peters is one of the most defining books on the subject and importance of logo and visual identity design. It brilliantly covers the process and execution required to create visual branding that stands out and that will stand the test of time. If you’re a designer or a business owner this is a must read!!

I was always fascinated by Allan's unique style and work. It's always simple and clean but also tells a story and is visually interesting.The same goes for this book. It's packed with invaluable lessons and great examples. The design, the content and even the printing are top quality.I cannot recommend this book enough for anyone who wants to up their game, learn and be inspired by The GOAT of Logo design.

The media could not be loaded. Logo that last is one of my top three logo book as a design instructor this book is enough to get you going in the field of branding so detail and interactive not boring to read the use of simple English and real life example makes it so organic and practical than just reading a textbook...This book made it to my top 3 list of logo book

I love this book. Intelligently written with stunning examples of the author’s logo & branding design. A great insight into the design process. Highly recommend.

The book has proven a worthy asset to my design collection.Very informative and full of useful tips and tricks.Great Read!

I read this cover to cover in 2 evenings, and even as a designer of 20 years, I came away with some good nuggets of information I can use in future. I did appreciate the personal tone (very similar to Draplins book) which made for easy reading.There isn’t a great deal of variation in styles here, so for straight up inspiration there isn’t much value here - but there is value in understanding the logic and idea behind the creation of each, which could be applied to any style.As another reviewer mentioned though, some of the political and religious commentary was off putting and probably better suited to a memoir.

The media could not be loaded. Congratulations to my friend and inspiring mentor, Allan Peters, on the launch of his incredible graphic design logo book, 'LOGOS THAT LAST'! My copy of the book arrived yesterday via Amazon UK. Your creativity and expertise have truly elevated my own design and creative projects. Thank you for being a constant source of motivation and inspiration!. Great stuff the book is awesomely awesome, every bit of it is inspiring.I would also like to give a shoutout to three other amazing influencers, Barnardco, Chrisdo and Made by James. Their unique logo ideas and patterns have played a significant role in my growth as an awesome logo brand identity creator designer.Together, these four incredible individuals have transformed my approach to design, and I'm grateful for the knowledge and inspiration they have shared. Join me in celebrating their exceptional work and talent! #LogoDesign #Influencers #Inspiration"Feel free to modify this message to fit your style and add any relevant hashtags that you think would be appropriate. Good luck with your social media content!

I've followed Allan for a number of years and have been regularly blown away but the beautiful simplicity of his work. Now, in this book, I got to see how he creates these timeless marks and some more in depth case-studies which made me feel like a kid in a candy shop. Loved it!