Cutlip and Center's Effective Public Relations

I rented this during the process of studying for my Accreditation in Public Relations. This was my first time renting from Amazon and I was pleased with that experience. I also enjoyed the book a lot. I have a degree in PR but have been out of school for 14 years so this was a great refresher course. The book is pretty interesting and easy to read. The best news, I passed my APR exam!

I'm still reading and studying. It is current and well done including the study guides at the end of each chapter. It's also nice to see that the general misconceptions of what public relations professionals do, are not isolated to small communities like mine but an industry-wide issue. Luckily these misconceptions are being replaced by respect in the c suites of major corporations.

Book is mandatory for class. But, I was taken aback by the writing and easy to use areas that made studying easier. I only had to flag certain areas within the book and I was easily able to manipulate through it to find correlating information.

I am using this textbook in my new principles in accreditation in public relations beta class and it covers every aspect of public relations in a way that is easy to understand. I recommend it for basic PR classes.

I bought this in preparation for the APR test. It has a lot of good information and I use it regularly.

Its a used text book that wasn't highlighted nor torn nor had bends, so as a college student, I was loving it.

This book is in very bad condition! IT WAS MISSING PAGES! It was also clearly water damaged and had stains on some of the pages. I'm very unhappy with it.

I’m disappointed with the quality of the book. I rented this book and it is falling apart. I gave 2 stars because I can still read it.

Great PR text book!

kindle awesome for books and the book is a treasured one with lot of info for students to learn. thank you amazon

Surprisingly good read, bought it for class but it's also entertaining