MOISTURIZING MAGIC - Lightweight feel with a dewy finish
COMPACT CONVENIENCE - Perfect for on-the-go touch-ups
TRANSFORMATIVE FORMULA - Solid to liquid for flawless application
Max Factor Miracle Touch Perfecting Foundation in 40 Creamy Ivory offers a revolutionary solid-to-liquid formula that provides full coverage while moisturizing your skin with hyaluronic acid and protecting it with SPF 30. Its compact design and built-in sponge make it the perfect companion for a flawless look anytime, anywhere.
Specifications
Manufacturer
Coty
Package dimensions
10 x 7.7 x 3 centimetres
Package Weight
0.07 Kilograms
Item dimensions L x W x H
25 x 67 x 67 millimetres
Item weight
12 Grams
Brand
Max Factor
Colour
40 Creamy Ivory
Format
Liquid
Volume
11.5 Millilitres
Skin type
Normal
Special features
Light Weight
Speciality
Full colour, fresh
Sun protection
30 SPF
Item model number
99240012684
Product Dimensions
2.5 x 6.7 x 6.7 cm; 12 g
ASIN
B07JHMKFFD
Have a Question? See What Others Asked
Which shade is the palest please
Is this the new formula, or the old one that is an unable liquid mess?
Which is the fairest shade?
No Sponge applicator? Just received this and there is no sponge applicator with it, is that how it is sold, without a sponge applicator?
Reviews
4.3
All from verified purchases
J**N
Excellent product
Very natural easy to apply doesn't cake the dkin
A**S
Max Factor
I recently tried the Max Factor Miracle Touch Foundation, and I must say, I'm thoroughly impressed. As someone with sensitive skin, finding a foundation that not only provides good coverage but also feels comfortable throughout the day is often a challenge. However, this foundation exceeded my expectations in every way.First and foremost, the texture is incredibly smooth and luxurious on the skin. It blends effortlessly and doesn't feel heavy or cakey at all. The creamy consistency makes application a breeze, and it leaves my skin feeling hydrated and comfortable.In terms of coverage, this foundation truly lives up to its name. It effectively covers blemishes and imperfections, giving my skin a flawless finish without looking or feeling too thick. I appreciate how it evens out my skin tone without masking my natural complexion.One of the standout features for me is the color range. Finding the perfect shade can often be a struggle, but Max Factor offers a fantastic variation of colors to suit different skin tones. I found a shade that matches my skin perfectly, giving me a natural-looking finish.Overall, I couldn't be happier with the Max Factor Miracle Touch Foundation. It's a true game-changer for me, providing smooth coverage that lasts throughout the day. Whether you're looking to conceal blemishes or simply enhance your natural beauty, this foundation is definitely worth trying. Highly recommended!
R**A
Good for older skin
Lovely shade for summer. I am 70 and find it difficult to get a foundation with SPF, good cover that does not cake or feel heavy. As photos show one light application concealed well.
L**E
Amazing value!
Some reviews were not good so I ordered one to try. Absolutely not problems at all. There product is exactly the same as my pricier ones. Foundation is smooth, the right colour and goes on easily. Did find it a little hard to open as I have arthritis and you have to twist open but I had someone who did it for me. I bought two more of these since and they just as good.
L**R
Great product as usual from Max Factor
Applies smoothly, giving an even coverage.
B**N
On the fence about Max Factor Miracle Touch
I'm using Max Factor "Miracle Touch" for the first time. The formula is lovely - solid in the pot but quickly turns liquid when rubbed. I don't like the design, though: you can't open both the foundation and the lid at the same time. i.e., you have to get the puff out, then turn upside down and unscrew to get at the foundation (or vice versa). It's not as handy as other compact-style pots. Also for the price it should come with a mirror.It's not something I would carry around with me - it's easier to use at home, or else you'll be balancing or dropping lids and puffs and whatever.Coverage is very light, but still looks made up. Overall, could be better priced and designed to be more user friendly. Not as easy as powder foundations I've used.
N**A
Gift for someone
I bought these for my mum as this is what she asked for. This is her go to makeup. It’s great for her skin type, the colour match is perfect and has the desired coverage and effectiveness that she desires. It’s not too thick and it has a nice smell. Good value for money.
K**
It’s a no star from me!!!
Ordered this product and normally have no issues when opening the product. The last two times I have ordered this product I have been unable to open it, it’s as though it’s been super super glued shut. I ordered again thinking it was a one off. Absolutely disgusting as I had paid around £10 each for them and been unable to use them. So it’s a no star from me!!! But for the fact I have to give a rating I will have to put a one star.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
4 days ago
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
To find your perfect shade, match foundation with the skin tone of your jawline. For a professional result, use the compact sponge and smooth Miracle Touch Foundation starting at the centre of your face and blend outwards. Use the edge of the sponge to conceal dark circles and blemishes.
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As someone with sensitive skin, finding a foundation that not only provides good coverage but also feels comfortable throughout the day is often a challenge. However, this foundation exceeded my expectations in every way.First and foremost, the texture is incredibly smooth and luxurious on the skin. It blends effortlessly and doesn't feel heavy or cakey at all. The creamy consistency makes application a breeze, and it leaves my skin feeling hydrated and comfortable.In terms of coverage, this foundation truly lives up to its name. It effectively covers blemishes and imperfections, giving my skin a flawless finish without looking or feeling too thick. I appreciate how it evens out my skin tone without masking my natural complexion.One of the standout features for me is the color range. Finding the perfect shade can often be a struggle, but Max Factor offers a fantastic variation of colors to suit different skin tones. I found a shade that matches my skin perfectly, giving me a natural-looking finish.Overall, I couldn't be happier with the Max Factor Miracle Touch Foundation. It's a true game-changer for me, providing smooth coverage that lasts throughout the day. Whether you're looking to conceal blemishes or simply enhance your natural beauty, this foundation is definitely worth trying. Highly recommended!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"R***A"},"datePublished":"9 May 2025","name":"Good for older skin","reviewBody":"Lovely shade for summer. I am 70 and find it difficult to get a foundation with SPF, good cover that does not cake or feel heavy. As photos show one light application concealed well."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***E"},"datePublished":"5 March 2025","name":"Amazing value!","reviewBody":"Some reviews were not good so I ordered one to try. Absolutely not problems at all. There product is exactly the same as my pricier ones. Foundation is smooth, the right colour and goes on easily. Did find it a little hard to open as I have arthritis and you have to twist open but I had someone who did it for me. I bought two more of these since and they just as good."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***R"},"datePublished":"22 April 2025","name":"Great product as usual from Max Factor","reviewBody":"Applies smoothly, giving an even coverage."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"B***N"},"datePublished":"9 March 2024","name":"On the fence about Max Factor Miracle Touch","reviewBody":"I'm using Max Factor \"Miracle Touch\" for the first time. The formula is lovely - solid in the pot but quickly turns liquid when rubbed. I don't like the design, though: you can't open both the foundation and the lid at the same time. i.e., you have to get the puff out, then turn upside down and unscrew to get at the foundation (or vice versa). It's not as handy as other compact-style pots. Also for the price it should come with a mirror.It's not something I would carry around with me - it's easier to use at home, or else you'll be balancing or dropping lids and puffs and whatever.Coverage is very light, but still looks made up. Overall, could be better priced and designed to be more user friendly. Not as easy as powder foundations I've used."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"N***A"},"datePublished":"28 December 2024","name":"Gift for someone","reviewBody":"I bought these for my mum as this is what she asked for. This is her go to makeup. It’s great for her skin type, the colour match is perfect and has the desired coverage and effectiveness that she desires. It’s not too thick and it has a nice smell. Good value for money."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"K*** "},"datePublished":"3 March 2025","name":"It’s a no star from me!!!","reviewBody":"Ordered this product and normally have no issues when opening the product. The last two times I have ordered this product I have been unable to open it, it’s as though it’s been super super glued shut. I ordered again thinking it was a one off. Absolutely disgusting as I had paid around £10 each for them and been unable to use them. So it’s a no star from me!!! But for the fact I have to give a rating I will have to put a one star."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.125,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Which shade is the palest please","acceptedAnswer":{"@type":"Answer","text":"Don’t know but this one is quite a pale shade."}},{"@type":"Question","name":"Is this the new formula, or the old one that is an unable liquid mess?","acceptedAnswer":{"@type":"Answer","text":"It depends on the seller. SavEasy ltd. sells a solid formula foundation not a liquid mess."}},{"@type":"Question","name":"Which is the fairest shade?","acceptedAnswer":{"@type":"Answer","text":"35 I think"}},{"@type":"Question","name":"No Sponge applicator? Just received this and there is no sponge applicator with it, is that how it is sold, without a sponge applicator?","acceptedAnswer":{"@type":"Answer","text":"According to description it does come with a pad, unfortunately I can’t remember because on trying it I put it straight in the bin, very disappointing."}}]}]}
