UX Strategy: How to Devise Innovative Digital Products that People Want

This was the first UX/product design book I ever bought, and I still reference it to this day. I even told my boss recently that it was the most important UX book I ever read and that it turned me from a graphic designer into a product designer.I now work for a much larger company, with a great salary, on a big design team, and I’ve been labeled as the scrappy guy who’s really good at conducting usability testing and interviews.I definitely owe part of my success to this book.

I highly recommend this book to anyone involved with UX strategy, whether you are the strategist or simply working in a field that requires UX strategy.I've been searching for a book that clearly outlines the process from start to finish for validating a business idea, and this book does exactly that. It explains how to take an idea from concept to either kill, pivot, or execution, which makes for an easy-to-follow approach to UX strategy.The first time through the book, I highlighted and bookmarked pages; the second time through I will use it as a guide with my next client; and each time thereafter I will use it as a reference. This book will never see Goodwill; it will be a definite go-to in my library.What I particularly liked about this book is that is truly all anyone needs to get started. Jaime does an excellent job explaining her process, which she's used for over 20 years, which therein lies a lot of value. Where else can you find such a treasure trove of helpful information? Without this book, I would be spending a lot more time troubleshooting the process. Why reinvent the wheel when this book is available to you?

I loved this book and hearing Jamie's perspective on UX Strategy. I'm using it to redefine my team and how we contribute to the progress of our product from a strategic UX perspective - the highest praise she could have! She was VERY thorough, and I appreciated her templates. However, sometimes it was a little too thorough - two of the chapters are a full breakdown of every column of a spreadsheet, which felt a little overkill. I would have liked more description of running experiments, different types of research applied at different phases, and how this role changes over time as the product matures.

I read this book to understand various facets of UX and not just the design parts. I went into reading this book with the assumption that UX is all about interface, interaction and users when this book explains so much more to UX - the nuances, the intricacies, the lean approach to solving potential customer problems.I recommend this book to people especially who're new to UX and want a top-down funnel approach to designing and creating a new product not through conventional, traditional methods but through a lean, fail-first-learn-fast approach. I especially liked the whole "get out of your building, talk to customers before an MVP and not after" constant-learning approach to UX.I enjoyed reading this book and would suggest anyone interested in lean entrepreneurship and creating lean startups to have a good read with this book.

As a long time product manager in both startups and big corporate companies I can truly say that UX strategy is one of my favorite UX books. It highlights the most important tactics and practices in an overwhelmingly congested domain of UX, business, and product design strategies.The book is very well written with a straight to the point writing style and a wide variety of examples that helps readers see how the UX concepts are implemented in real life. I appreciated the chapters’ opening stories and their lesson learned paragraphs that served as a great introduction to every topic.The true added value of this UX strategy book is that you can equally learn from it whether you are looking to learning the overall concepts of UX, product and business strategy or if you’re looking for a step by step manual for implementing a UX strategy project effectively.Conclusion: Must read for all product, business, and UX professionals out there.

I'm a BSA and have helped design a few websites, as I've learned things like usability, web best practices, information architecture, and more, I've felt like there was so much more to learn. I purchased Enter UX Strategy to master some great techniques I felt to be lacking. I've gotten a great understanding of what it is. Levy gives good examples and steps while going through some sample projects.After reading this book, I feel I have a learned a lot about UX Strategy. Levy breakes down what UX Strategy is, why it matters, and how to do it. Any UX person, or anyone else, could learn and be inspired by this book.

This is an interesting book that, in my opinion, combines UX Design with marketing.The UX strategy is positioned as a separate domain or higher part of UX but the main idea is that as an UX Designer you need to understand the business and do your research.To summarize the book: as an UX Designer you have to have in mind both the business and the end user.

Terms can be slippery in the digital design world; when I bought this book, I thought it would be focused on how to plan new features and create product roadmaps. It does talk about those, but it mainly covers what you need to do *before* designing... is there a market for your product? Who are the users? What do they need? How can you quickly prototype your ideas and get them in front of users?This book contains powerful, well-known methods for building great products in a readable format. At it's core, this is a book about *Product* Strategy. I think the ideas here could apply to nearly any kind of product / service you want to build.