Customer Experience For Dummies

As often the case (not always) with Dummies book, this is a great overview/introduction to get you into the topic of CX.i am currently on a study mission to learn about CX, so i have already read a number of books on CX. Frankly this is the best so far in meeting expectations. In none of the other books have they addressed the range of topics within CX as this has. I fully accept that this gives you an entry level knowledge and further reading is needed if you have a need to go up a level. But as a base level for understanding a knowledge across the topic nothing has come closeSOme humour in the book as well, which makes it that little bit more enjoyableI find Dummies books in general quite hard to read because of the layout (tips and tricks side bars etc). So i read it with the audiobook as well, which matched perfectlygreat job authors! I really enjoyed your work.

A VERY enjoyable book on an often under-rated topic.I'm sure that we all have examples of good & poor Customer Service (I have often had cause to question Amazon about their own delivery service providers, for instance), though Customer Experience or "CX" is different, since this covers all of the points at which customer & provider touch & the customer's overall enjoyment of otherwise of that contact.As an experienced management & change consultant who's spent almost 20 years increasing productivity, knowledge & culture to allow them to grow, it's refreshing to read something that covers such a vital subject, especially in a world where competition is higher than ever & creating customer loyalty is vital - Actually it always has been & seems to be coming back into "fashion" again. I hope that those who read this & begin to understand CX & they way it helps build Customer Service & loyalty & realise that it's not just a department - it's an attitude that every employee needs to have.A good read

Muy conciso y exacto en los temas que aborda. Además de haber estudiado el tema, llevo años practicando métodos y herramientas que fortalecen el CX, este libro logra dar una visión general para quienes desean entender o iniciarse en CX. Recomendable para todo Director de Servicio al Cliente.

Para tener una idea muy fundamental de lo que es Customer Experience vale. Solo me han servido los primeros capítulos para tener un acercamiento al tema. No lo recomendaría.

Muy recomendable en todo los sentidos si se quiere tener unas primeras nociones del mundo de CX y bien en relación calidad precio.