The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns 1st Edition

Reads like a text book, we'll be referencing this one for a while. And now for seven more words why

A great overview of all the different marketing channels, with good insight.

I enjoyed reading most of the book. I wish the content made connections to the the arts/nonprofit industries more often but a lot of the information can be adapted.

Not all beat up and falling apart. Came in great shape and I am happy with that.

Delivered in pristine condition. Great product :)

The book is amazing, content information is very fruitfull , but the only issue with the print is the uncolored images, it's a bit challenging.

Recommended and necessary.

Unlike some other Digital Marketing books that are for my taste too abstract and theoretical, this gets to the point, with a chapter on each of the major Digital Marketing disciplines (SEO, email marketing, social media marketing, display advertising, etc.). The chapters are structured in a consistent way, making it repetitive in a good way (easy to access the most relevant information). It was published 4 years ago so I wonder if it may be time for an update, but it's still an excellent introduction.