It CosmeticsBye Bye Redness - Neutralizing Color-Correcting Cream - Reduces Redness - Long-Wearing Coverage - With Hydrolyzed Collagen - 0.37 fl oz

Ladies and gents, it's worth the price.Compared to your average drugstore liquid concealer, this blows them out of the water. I don't regret spending this much on it because it blends seamlessly into my fair skin with cool/neutral undertones (for the record, I got the ****PORCELAIN BEIGE**** shade).I'm a 42 year old female Caucasian with light blonde hair (9NA) and green eyes. It's always hard for me to find matching skin shades because a lot of products stick to mostly warm undertones (yellow/orange base tones, etc.) vs. my cool pinkish undertones.This blends beautifully, especially with a good dense small to medium concealer blending brunch (you can get them cheap on Amazon, even in 3 packs with varying sizes, and I HIGHLY recommend using them if you aren't already -- makes a huge difference in how good your concealers and foundations will look and wear).This doesn't settle into fine lines as noticably as most concealers. It really does cover imperfections quite well too. It's long lasting and provides a creamy texture that doesn't feel heavy on your skin. It's also a good balance of matte/satin finish. It's opaque and not illuminating (in terms of any reflective particles being added for shimmer), but this is what I want because as we age, those shimmering products can actually draw more attention to the appearance of fine lines and pores. I find matte and/or satin finish are much more anti-aging.Also, a little goes a LONG way with this formula. I'm being serious here. Start with just the tiniest amount on your concealer brush and see how far it goes for your desired look before adding more. You'll be surprised at how much the smallest amount covers! This little jar can last a loooong time. It's also a reasonable size for carrying in your purse.Like most concealers, this is buildable depending on your need for coverage. It can be used more heavily for darker imperfections or more lightly/sheer for very subtle coverage.BONUS: You can also spread it out sparingly with a moist beauty blender or Kabuki brush over your entire face and use it as a foundation. If you do this, I'd recommend you start with a tiny amount of the product and blend it out very thin/sheer. See how you like it that way first. It's always easier to add more than it is to wipe a thick coat off your face and start over.I misplaced my jar of this recently, but I love it so much it's worth splurging again to replace it.If you're on the fence, I'd say go for it! Just make sure you're choosing the right shade level (light to dark) and undertone (warm, neutral or cool) that will best match your skin. I realize this probably goes without saying, but some folks aren't familiar with what their undertones are and that makes it much more difficult to find matching and flattering makeup, hair color, clothes, and even jewelry. So if you aren't familiar with what color "seasons" (palettes) flatter you most, I'd recommend doing a search for it online.Quick tip: Look at the veins on your inner wrist. Then match them to one of these options:-If they look blue and silver jewelry is more flattering on you than gold, then you have cool undertones.-If they look blue/green (teal, basically) and both silver and gold jewelry is flattering on you, you have neutral undertones. Rejoice! This provides more product options.-If they look slightly green or olive and you look best in gold jewelry, then you have warm undertones.Now that you know which undertone you have, you can run over to Google and look up what color season (palette) looks most stunning on you.And trust me, it makes a HUUUUUUUGE difference.You can look absolutely stunning in some colors that bring out all of your beautiful features with your natural coloring or you can look quite sickly and washed out the next second in the wrong colors. It will just be clashing all-over against your eyes and hair color, skin, etc. When you're wearing the wrong undertone via clothes, hair color, makeup, whatever else, something just doesn't look quite right and your other natural coloring doesn't "pop" like it will with the right colors. Again, trust me, it's definitely worth looking up what your best color palettes are based on your undertone! 😉I hope this info helped you. Have a great day!

I really wanted to try something else after moving on from Il Makiage. I liked the coverage of IM, but it sometimes felt cakey, fake, and, despite trying three different shades, I struggled to find a matching color (always looked too orange!). I tried this IT Cosmetics one on a whim, having liked other products in their line. Turns out, it’s way better than other specialty foundations. Great, buildable coverage that doesn’t look fake or feel cakey. No breaking out. It immediately reduces the look of redness without making me look yellow. I was really worried about color matching, too, but this looks better than the “custom” shades of Il Makiage. It lasts so long, too, because I only need a little bit to go a long way. Definitely would buy again!

Nice coverage, but too small of a jar for the price. It’s very over priced for the amount of product. I’ll enjoy this jar, but won’t re purchase

Ok so I guess this is on me for not paying better attention to the size. But for $40 I just thought it would be a little bit bigger. Here's a pic of it in my hand to scale. This was the lightest shade. It was dark on my arm (*pictured) but actually perfect on my face. It really covers extremely well. Better than Bare Minerals cc cream. Better than every other redness reducing cream I've tried. It is small but you only need a tiny amount. It covers very well. So although tiny, will last a while.

I deal with rosechea flare ups (redness on my cheeks, nose, and chin from inflammation) pretty regularly. The coverage is more than your average color corrector that I will give kudos for. The product look great for the first 15 min but after an hour and I tested it by going on a jog you can see bits of pink staring to peek through.ConclusionI would wear this with primer and under foundation. This helped my redness, but did not provide coverage completely.For reference I chose the color Neutral. I was concerned when the cream looked pretty dark in the jar but adjusted to my lighter skin nicely. My skin tone is 410 for Loreal Infalliable Foundation and "Don" for Estee Lauder Maximum Coverage.

I have very red, blotchy skin on my nose and cheeks....I have tired several different cover ups and nothing ever covers very well until I tried IT Bye Bye Redness! This is absolutely wonderful , it covers my redness and looks very natural ! Stays on all day, I do not even have to use a foundation over it, blends so well into my skin!

This is very good. It camouflages.

I love this product. This is my second purchase. Color is right on. It covers my redness and blotches. Sometimes I forget to put on real makeup on top because it's not needed. Very creamy and easy to apply. I will definitely buy more. It's a staple now. A little goes a long way.